As you can see, it all comes down to your customers.
Blogging is hard. It can be great tool for SEO and other marketing goals, but it can be time-consuming (especially when done right).
But if you don’t choose your topics carefully, and you don’t write something of value, it will be a waste.
Would a current or prospective customer read your piece and say, “Wow, I’m glad I took the time to read that,” or would they stop halfway through?
Because if they’d be happy that they took time to read it, they’d probably be happy to learn more about your business too. And that would be a win-win.
If your customers would give a fox, write away!